RESEARCH      

We specialize in industry research, identifying trends driving your customers’ buying behavior.  Maximizing over 30 years of industry experience, plus staying abreast of industry analyst research, allows us to provide you a fully vetted analysis of the top trends driving your target market.  Knowing your customer pain points structures your message to address them.

OFFER ANALYSIS

We make it our business to know your business.  We don’t simply research the market, we analyze your product and service offerings to fully understand your exact entry point in the market and distinguish your unique value proposition to the customer.

ENTRY POINTS

Everything discovered during the research and analysis phases is consolidated into a single, two-page Entry Points document summarizing:

-          The top industry trends driving your customer buying behavior,

-          Your primary, secondary and tertiary value proposition and

-          The exact customer profile for your unique offers.

Click here for a sample Entry Points report.

PUTTING RESEARCH INTO ACTION

Battle Cards

The first stage of taking action is developing a battle plan which identifies what you sell, to whom, your differentiators and specific discovery questions when engaging customers.  Your customer-centric battle plan is summarized in a single, at-a-glance Battle Card.  Your Battle Card streamlines your marketing planning process, supports your go-to-market plan and serves as a valuable tool for your sales representatives and channel to engage customers in a meaningful dialog.

Click here for a sample Battle Card.

Marketing Collateral

Every touch point with your customer now reflects a dialog focused on their day-to-day business.  Based on your customer-centric battle plan, we offer a full suite of traditional marketing services with a non-traditional approach of speaking to customers in their own industry language.  We develop from the ground up, or customize your corporate collateral:

-          Brochures and Data Sheets

-          White Papers

-          Web Sites

-          Publications and eBooks

-          All Customer and Channel Facing Material

Lead Generation

Possessing precision information improves lead generation.   Building target customer lists and databases; and developing and executing lead generation campaigns is simplified once you are clear on your message and audience.  IPCS is partnered with Direct Marketing Partners to offer comprehensive B2B telemarketing campaigns, leveraging your Entry Point and Battle Card content to create powerful scripts and build richer target databases and qualified sales lead pipelines.